So I have been reading a lot of comics lately.

Our client from the analytics business wants us to use a central character in the new hire orientation course that we are developing.

I rake my brains for a few minutes to come up with a name for this affable character that’ll hop and skip all over the learner’s computer screen, simplifying the instructions.

I: How about Analytix? You know, as in Asterix and Getafix and Vitalstatistix?
Client: Wonderful!
I: Are you sure people will make the connection? The joke might fall flat.
Client: What? How can anyone not know about Asterix? I absolutely love this idea and we are going with it. Period.

My boss says “Client is God”…so Analytix it is.


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